Privacy notice.

Last updated 14 November 2026

1Who we are.

1.1 Nexodyne Limited, a company registered in England and Wales (company number 16539459), whose registered office is at 71–75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom (“Nexodyne”, “we”, “us”), runs this site, betterseen.app, for its BetterSeen service. We are the controller of your personal data: we decide how and why it is used, and we are responsible for it under the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and, for people in the European Union, the EU GDPR.

1.2 For anything about your data, email [email protected].

1.3 This notice covers this site only. Our house site, nexodyne.org, has its own privacy notice.

2What we collect, why, and our lawful basis.

What	The data	Why we use it	Lawful basis
Order form	Your name, your firm, your email address, your phone number and website if you give them, the package you chose and your note if you write one. With them we keep the time, the page you ordered from and its language, the amount, and Stripe’s reference for the payment. Your card details go to Stripe, not to us.	To take your order and your payment, to write to you about the order, and to carry out the service.	To carry out a contract with you, or our legitimate interest in carrying out one with your firm; our legal duty to keep accounting records.
Contact form	Your name, your firm, your email address, your phone number if you give it, and your message. With them we keep the time, the page you wrote from and its language.	Only to answer you.	Steps you ask us to take before a contract; our legitimate interest in answering enquiries.
Emails to us	What you send to [email protected], and your contact details.	To reply and help you.	Our legitimate interests.
Visit counts (section 7)	The page’s address (never anything after a question mark), the site that linked to us and the campaign tag in the link if there is one; each click or tap: the part of the page, the button’s or link’s own words (up to 60 characters, never anything you type or pick in a checkbox or choice button) and the address a link leads to (without anything after a question mark or “#”); while you are on the page: how far down you got, how many seconds it was active, whether you use a phone, a tablet or a computer, your screen size (small, medium or large) and the page’s language; errors in our pages. A random visit number, made up by your browser and stored nowhere, tells the pages of one visit apart. Stored without your IP address (the number that identifies your internet connection) or browser details.	To find and fix problems on the site and to see which pages and buttons work. Never for advertising or to build a profile of you.	Our legitimate interests (7.7); your consent where the law asks us to ask first.
Technical data	Your browser type and the time of each request; short-lived counters that stop abuse (rate limits). Our site’s visit log keeps your IP address and browser for 14 days; from it we also count, each day, how many pages were seen and by how many visitors, keeping only the numbers. Our own visit counts (section 7) are not written to it.	To keep the site secure and working, to stop spam and attacks, and to count visits.	Our legitimate interests.

2.1 We only collect what we need. Every form field we store is listed above, and for shop pages in section 11. A hidden field in the form, which people never see, catches automated spam; if it is filled, we store nothing.

2.2 Please do not put sensitive information in the message: for example, about your health, beliefs, politics or private life. If you do, we keep it only as part of that record and delete it on the same schedule.

2.3 People read every message and make every decision about it. Software, including the AI tools in clause 3.4, may help us sort and draft, but we make no decisions about you with legal or similarly significant effects by automated means. Rate limits and the spam field are anti-abuse measures, not decisions about you.

2.4 We send no marketing emails. The only emails you get from us are answers to what you wrote and emails about your order or your shop page.

2.5 The test on the home page works in your browser: the product and the city you type there are not sent to us. The links to ChatGPT, Gemini and Claude are plain links. This site passes nothing to them, and what you ask there is between you and that service.

2.6 This site loads no fonts, pictures or other files from other firms.

3Who handles your data.

3.1 We use a small number of service providers. They act only on our instructions and must keep your data secure, except Stripe, which handles card payments under its own privacy policy, and the providers of AI models (clause 3.4).

Provider	What it does for us	Where
Contabo	Hosts the site and keeps our records	Germany (European Union)
Cloudflare	Delivers our pages, carries what you send to the site, and protects the site from attacks. It sees your IP address while the page is delivered.	Worldwide, including the United States
Purelymail	Our email provider: brings the form’s messages and orders to our inbox, sends our emails about your order or your shop page, and receives your emails	The United States
Stripe	Takes the card payment on its own page. Your card details go to Stripe, not to us; we see your name, your email address and that a payment was made	Worldwide, including the United States
GitHub (Microsoft)	Stores encrypted copies of our backups; only we hold the key	The United States
Providers of AI models (such as Anthropic)	Help us draft, build, test and organize our work, so they may process what you send us (clause 3.4)	Several countries, including the United States

3.2 We may also share data if the law requires it, to protect people’s rights or safety or our own, with our professional advisers, or with a buyer if our business is sold, who must then protect it as this notice says.

3.3 We never sell your personal data. We share nothing with advertisers, and we run no advertising trackers and no third-party analytics. Our own visit counts (section 7) come only to us.

3.4 We work with advanced artificial intelligence: leading AI models, set up with our own instructions and tools for our tasks. We use them throughout our work, for example to draft, build, test and organize. So information you send us (such as your messages and the details of your firm and goods) may be processed by AI models from more than one provider, such as Anthropic. We share only what a task needs. The providers handle it under their own terms and privacy policies, and some of them process data in the United States (clause 4.3). Please do not send us sensitive information we have not asked for (clause 2.2). No AI system makes decisions about you with legal or similarly significant effects (clause 2.3). This does not apply to the price lists, photos and shop details you put on a shop page yourself: no AI reads them (section 11).

4International transfers.

4.1 Our hosting is in the European Union and our company is in the United Kingdom. Data moves between the two under the UK’s adequacy regulations for the European Economic Area, and under the European Commission’s adequacy decision for the United Kingdom.

4.2 Cloudflare, Purelymail (our email provider), Stripe (card payments) and GitHub (our encrypted backups) may access data from the United States or other countries. When data leaves the UK and the EU, the law requires written safeguards; these are the ones we use: for those transfers we rely on the UK–US data bridge or the EU–US Data Privacy Framework where the provider is certified, and otherwise on the UK’s International Data Transfer Agreement or Addendum, or the EU standard contractual clauses. Email us for details.

4.3 Providers of AI models may process what we share with them in the United States or other countries, under their own terms and privacy policies (clause 3.4). Email us to ask which providers we use.

5How long we keep data.

Data	How long
Messages from the contact form	12 months after you send it if no project follows; sooner if you ask. If a project follows, the message joins the project file under the project agreement.
Orders	A paid order: seven years after you place it, for tax, accounting and legal claims. An order that was started and not paid: 30 days. Stripe keeps payment records under its own rules.
Team mailbox copies of form messages and orders	Deleted by hand on the same schedule as the record they belong to.
Emails to [email protected]	As long as needed to answer and to keep a record of what was agreed, then deleted or archived.
Counters that stop abuse	At most two days. For shop pages we store them ourselves, with your network’s address only in scrambled form (section 11).
The site’s visit log	14 days.
Visit counts	Single visits 60 days; daily totals 400 days. The simpler counts (clicks that did nothing, screen sizes, errors) are added up within about 15 minutes and deleted within 48 hours; their daily totals are kept for 90 days.
Backups	Our backups are kept with our hosting for 14 days, on a company computer for 30 days, and in encrypted form with GitHub. A deleted record can stay in them until the backups themselves are deleted. We use them only to recover from a failure, never to bring deleted data back into use.

5.1 When we no longer need data, we delete it or make it anonymous.

6Your rights and how to use them.

6.1 You have the right to:

• ask for a copy of your data;
• ask us to correct data that is wrong;
• ask us to delete your data;
• ask us to limit how we use your data;
• object to our use of your data where we rely on legitimate interests;
• receive the data you gave us in a common format, or ask us to send it to someone else;
• withdraw consent at any time, where we rely on consent (the visit counts, where we asked you first: use “Visit counting” at the bottom of every page).

6.2 To use any of these rights, email [email protected]. We reply within one month. It is free. We may ask you to confirm your identity first, usually by writing from the email address we hold for you.

6.3 If you are unhappy with how we handle your data, please tell us first: we confirm we have your complaint within 30 days and look into it without delay. You can also complain to the Information Commissioner’s Office (ICO). If you live in the European Union, you can complain to your local data protection authority.

7Cookies and browser storage.

7.1 This site sets no cookies for visitors. There is no analytics cookie and no advertising cookie. Our own visit counts (7.3) set no cookie either; where the law requires it, a short strip at the top of the page asks you first.

7.2 Cloudflare, which sits in front of our site, sets no cookie on it today. If its security features ever need one (such as __cf_bm, which tells real visitors from automated programs), it is strictly necessary, and we list it here.

7.3 Our own visit counts. We count how this site is used, only to find and fix problems and to see which pages and buttons work: buttons that do nothing, clicks repeated in frustration, pages people leave at once, and the path visitors take through the site. From each page your browser sends us: the page’s address (never anything after a question mark), the site that linked to us and the campaign tag in the link if there is one; each click or tap, with the part of the page, the button’s or link’s own words (up to 60 characters, never anything you type or pick in a checkbox or choice button) and the address a link leads to (without anything after a question mark or “#”); while you are on the page, how far down you got, how many seconds the page was active, whether you use a phone, a tablet or a computer, your screen size (small, medium or large) and the page’s language; and errors in our pages.

7.4 To tell the pages of one visit apart, your browser makes up a random visit number. It changes on every page and is stored nowhere, so your pages cannot be joined up. Your choice is kept in your browser as one small item, “nx_track”, not a cookie. Change it at any time with “Visit counting” at the bottom of every page.

7.5 When we start counting depends on where you are. We tell from your device’s time zone, which is read in your browser and never sent to us. We also read the country that Cloudflare gives for your connection, only to apply the rule for France, Spain, Italy and the Netherlands, and we never store it. In the UK and most other countries we count from the first page; a short line at the top says so, with “Don’t count”. In France (with its overseas regions), Spain, Italy and the Netherlands we also count from the first page, because the rules there let a site measure its audience without asking if the counts stay anonymous. Unless you choose “Yes”, we add your visit only to the daily totals, keep no lasting record of the visit itself and delete what was sent within three days. Your browser also sends no reports of errors in our pages until you choose “Yes”. In the rest of the European Union, Iceland, Liechtenstein, Norway, Serbia, Montenegro, North Macedonia, Albania, Bosnia and Herzegovina, Kosovo, Israel, the United Arab Emirates, Oman, Kuwait, Jordan, Egypt, China, Russia, Guernsey, Jersey and the Isle of Man, we count nothing until you choose “Yes”. We do the same when we can’t tell where you are. If you use a VPN or have changed your time zone, we may place you in the wrong region; you can always say no. If your browser sends Global Privacy Control (a privacy setting some browsers offer), we take it as a no.

7.6 We store the counts without your IP address or browser details. Single visits are kept for 60 days and daily totals for 400 days. The simpler counts (clicks that did nothing, screen sizes, errors) go to a separate log, are added up into daily totals within about 15 minutes and deleted within 48 hours; those totals are kept for 90 days. They pass through Cloudflare, which delivers our pages (section 3), and are stored with our hosting at Contabo (section 3); nobody else receives them.

7.7 Where we count from the first page, we rely on the statistics exception in the UK’s Privacy and Electronic Communications Regulations, as amended by the Data (Use and Access) Act 2025, and in France, Spain, Italy and the Netherlands on those countries’ exemptions for anonymous audience measurement; in both cases also on our legitimate interests. Where the law where you are asks us to ask first, we count only with your consent, which you can withdraw at any time with “Visit counting”.

8Security.

8.1 We protect your data with encrypted connections, safety settings in every page and limited access.

8.2 No system is perfectly secure. If a breach puts your data at risk, we will tell you and, where the law requires it, the ICO.

9Changes to this notice.

9.1 We may update this notice. The date at the top shows when it last changed.

10Contact.

Nexodyne Limited
71–75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom
[email protected]

11Shop pages.

11.1 This section covers the shop pages you put online yourself: Free, and the pages you pay for once. The controller is Nexodyne Limited, as section 1 says.

Data	What we do with it	How long
The price lists and photos you drop in	Read on a computer we rent from Contabo, to find your products. Like everything sent to this site, it passes through Cloudflare on the way (section 3). No AI reads it. You check what we found before anything goes online.	The price list file is not kept. The photos we find are kept for your page (see “Your products”). What we found waits for you for 24 hours, unless you put it online.
Your shop’s details: name, a line about it, country, city, address, phone, website, delivery	Shown on your shop page, on its product pages and in our list of shops.	While your page is online, and 30 days after it ends or you take it down. A free page you never confirmed is deleted after 48 hours, and a page you never paid for after about 2 hours.
Your products: names, prices, stock, codes, descriptions, photos	Shown on your shop page and its product pages. We tell search engines when a page is new or gone.	As your shop’s details. A photo that no page uses is deleted after 48 hours.
Your email	Never shown. We use it to send your private link, your receipt, a reminder 14 days before your page ends, and answers to your questions.	As your shop’s details.
Your private link	Lets you change your page. We keep only a scrambled form of it, which cannot be turned back into the link.	As your shop’s details.
Payment	Stripe takes the card payment. We see that you paid, the amount and the date, never your card.	Seven years after you pay, for tax, accounting and legal claims.
Your IP address	Limits how many lists, new pages and emails one network can send.	Only in scrambled form, for 2 days.

11.2 Once your page is online, your shop’s details and products are public: anyone, including search engines and AI assistants, can read and copy them. Do not put anything on the page that you want to keep private.

11.3 You can take your page down at any time from your private link. To have your email or other data deleted sooner, write to [email protected].